Orchestrating a High-Performance "Knowledge-to-Action" Ecosystem
Transforming a static repository into a high-velocity social ecosystem where knowledge sharing is frictionless, gamified, and unified for 5,000+ staff.
Product Strategy & Consolidation
The Integration Pivot
Recognized that the "Community of Practice" (COP) living on a separate platform was the primary cause of data silos. I architected the merger of COP into the SKILL core, creating a Single Source of Truth.
"Hassle-Free" Upload Logic
Analyzed the legacy 20-field submission form and identified a 60% drop-off rate. I redesigned the architecture into a Linear, Step-by-Step Wizard, reducing cognitive load and turning a 10-minute "chore" into a 2-minute "share".
Approval Acceleration
Designed a dedicated "Approver HQ" with real-time notifications. By clarifying the "Action Required" for managers, we reduced the publication bottleneck by 40%.
Experience Design & Behavioral Hooks
Gamification Layer (Social Proof)
Shifted culture from "passive reading" to "active replication". I engineered a Reward & Leaderboard System allowing staff to "brag" about their expertise, tapping into professional social proof to increase monthly active users (MAU).
"Knowledge-to-Action" ROI
Designed the Replication Trigger. This wasn't just a "Download" button; it was a tracked action that measured how many times a publication was actually implemented in real-work scenarios, giving stakeholders a real ROI on Knowledge metric.
Technical Governance & Robustness
Performance-First UI
Collaborated with Agile dev teams to optimize heavy visual modules (video players, high-res case studies), ensuring zero lag for 5,000 concurrent users.
Agile Stakeholder Orchestration
Managed requirements across Engineering, Content, and Corporate Communications, ensuring every sprint delivered a functional, compliant module.
"I proved that Design is the bridge between having information and actually using it. Enterprise tools don't have to be 'boring' to be effective."